Where Has Everybody Gone? Getting Your Brand Top of Mind in 2024
Adam Shalagin delves into the new and imperfect ecosystem that is Streaming Media, whose video content is arguably the most powerful medium available for advertisers and brands to reach potential customers. Never has there been so many options to consume media in Australia and finding customers with advertising has never been more complex. In this […]
Netflix and bill: Media buyers on the new ad-supported tier and what it means for advertising
Mediaweek also asked media buyers their predictions for the streaming service in the year ahead Netflix introduced its ad-tier subscription model in November, giving consumers the option of a cheaper monthly fee – but with ads played before and during shows and films. At $6.99 a month, ‘Basic with Ads‘ will feature four to five […]
AdUnion’s Adam Shalagin discusses developing its attribution platform ahead of the cookieless future
AdUnion was established in 2016 and has worked with clients on delivering streamed media campaigns to build brands and get results. The independent agency aims to set new benchmarks and redefine clients’ expectations to create bonds that are honest and based on reciprocated trust. Adam Shalagin, co-founder and commercial director of AdUnion, spoke to Mediaweek […]
Awaken, Man of Many & AdUnion among AFR’s Fast 100 list
A number of media, marketing and digital businesses have been named in The Australian Financial Review’s Fast 100 and Fast Starters lists for 2021. To be eligible for entry into the Fast 100, a business must have started trading on or before 1 July 2016, and have had turnover greater than $500,000 in 2016-17. Entrants […]
