AdUnion celebrates 10-year anniversary
Melbourne streaming media agency AdUnion has marked a decade in business, having tripled revenue since 2023 on the back of early bets on streaming TV and a proprietary ad tech platform. Founded in 2016 by Robert Ong and Adam Shalagin, the independent full-service agency built its model around streaming and measurable TV performance before either […]
Samsung CTV home screen ads deliver strong ROAS for Tangerine via AdUnion
The campaign reached around two million Aussie households through Samsung Ads. Samsung connected TV (CTV) home screen advertising has delivered the highest streaming return on ad spend (ROAS) for challenger telco Tangerine, following a Black Friday campaign executed in partnership with media agency AdUnion. The campaign reached around two million Australian households through Samsung Ads, with performance measured using […]
AdUnion Retains Telco Brands More & Tangerine & Online Adult Retailer Wild Secrets
Independent full-service media agency, AdUnion, is set to continue its long-standing partnership with national telco brands, More and Tangerine, and a new exclusive media partnership with online adult retailer, Wild Secrets, with both businesses signing multi-year contracts. Under the refreshed deals, the Melbourne-based agency will continue to manage advertising strategy and media planning and buying […]
Zitcha, Fabulate & AdUnion Among Australia’s Fastest-Growing Tech Companies
Zitcha, Fabulate and AdUnion have all claimed a spot on Deloitte’s Technology Fast 50 Program. The Fast 50 program recognises, profiles and celebrates Australia’s fastest-growing tech companies. Now in its 25th year, it ranks the nation’s top 50 public and private tech companies based on percentage revenue growth over three years (2023 to 2025). According […]
Broadcast Still Rules? Why OzTAM’s Streamscape Data Paints a Contested Picture of Australia’s Viewing Habits
The 2025 Streamscape report marks a milestone for unified TV measurement in Australia, but alternative data sources raise key questions about how we define “total viewing.” On the 30th of June 2025 OzTAM released its groundbreaking “Streamscape” report, offering the first “independent, unified view of total video consumption in Australia”. Key Findings from OzTAM’s Streamscape […]
AdUnion backs Tubi’s streaming ad growth with AdMatch results
AdUnion has showcased the business impact of advertising on Tubi, highlighting the free ad-supported streaming service’s growing role in performance media at News Corp Australia’s recent All Screens for All Australians event in Sydney. The independent media agency was the exclusive agency partner at the showcase, where it presented case study data from an ongoing streaming TV campaign. Using its […]
